1800 Tequila is known as the best premium tequila brand in the world, with years of history and tradition behind its name. While working at Lopito, Ileana & Howie, I was able to create content for a small social media campaign in celebration of National Margarita Day.

To celebrate, Puerto Rican restaurant Nacho Libre Cantina Mexicana collaborated with 1800 Tequila to create an event where they invited people to vote on how they prefer their margarita: “With or Without Salt?”. By asking consumers of tequila to participate, using their social media, and vote via the comments using the hashtags: #ConSal and #SinSal.