Celebrating the Day of the Dead
Jose Cuervo is known to be the best-selling tequila brand in the world.
During my time at Lopito, Ileana & Howie, I took part in creating a small social media campaign where Jose Cuervo encouraged people to celebrate the Day of the Dead (Día de los Muertos) in a safe space with friends and loved ones.
In collaboration with various Puerto Rican restaurants and bars, they invited people to enjoy live music and drinks to celebrate this Mexican tradition that honors the life and death of loved ones.
Client
Jose Cuervo
Agency
Lopito, Ileana & Howie
Year
2019 - 2020
Role
Freelance Graphic Designer
Day of the Dead: Instagram Story
In order to remind partygoers not to drink and drive, we animated an Instagram story explaining how people could get a discounted Uber ride when it was time to leave the party.
Photo Booth Cards
Here are three photo booth card concepts that I also worked on. During the celebration guests could walk up to the event photo booth and choose one of the following frames to use for their picture.
Social Promos
Some social media promotional pieces created for the Day of the Dead campaign.
Social Events
Some of my favorite special event posts that I was able to create in celebration of the Oscars and Christmas.
Credits
Creative Director
Pablo Núñez
Copywriter
Brenda Lis Renta
Junior Designer
Alejandra Pérez